What is Serta known for?

Serta is best known for the Perfect Sleeper, a long-running innerspring and hybrid line designed around common sleep complaints like tossing, rolling toward a partner, and pressure build-up. The brand is also widely recognized for iComfort, its gel and cooling memory-foam range. Alongside its famous counting-sheep advertising, Serta's identity rests on balanced, supportive innersprings paired with a strong cooling-foam offering.