Memory foam vs latex - which should you choose?

Choose memory foam if you want a deep, body-hugging cradle that absorbs motion and relieves pressure points, which suits side sleepers and couples. Choose latex if you prefer a buoyant, responsive surface that sleeps cooler, resists sagging and lasts longer, often a decade or more. Latex feels springy and lifts you up, while memory foam slowly conforms and lets you settle in.